Writing. Everyone can do it, right? That’s what makes the skill so deceptive. Many think that since we all learn to write in grade school, we are all automatically proficient in it. Nothing could be further from the truth.
Writing is equal parts art and science, methodical system and free-form prose. It morphs depending on the task at hand. Copywriting, marketing, academic writing, conversational communication; each has its own style, structure and improvisational potential.
When someone constructs a website for a small business and choose to write their own material, it’s almost always a mess – unprofessional, grammatically sloppy, full of typos and misplaced punctuation. What they don’t realize is that it’s a specialized skill that needs to be honed.
You wouldn’t perform surgery on yourself, why would you place the well-being of your product or service on such an unsteady foundation? That’s where I can help. If you are looking for someone to handle anything and everything concerning the written word, no matter the context, please continue on to my services page.